IKEA /
PET TAG x ENPA
agency: we are social
Photography
Post-Production
IKEA | PET TAG x ENPA
For this project with IKEA, we wanted to highlight that while everyone loves pets, the culture of adoption is often overlooked. In a powerful partnership with ENPA, we decided to subvert IKEA’s most iconic commercial asset the “PRODUCT TAG“ transforming it from a tool for purchasing into a tool for social change by shifting the spotlight away from furniture and onto the real souls that make a house feel like a home, we made DOGS and CATS the true protagonists of the campaign. Through this visual “hack” of the classic IKEA aesthetic, we invited people to complete their living spaces not with an object, but with a life, proving that nothing truly brings a house to life like a pet.
