GOOGLE /

"ITALIA IN DIGITALE" CAMPAIGN

agency: we are social

Photography
Post-Production

A professional portrait for the "Google Italia in Digitale" campaign featuring Betty, founder of Betty Concept in Brescia. She is a tailor who specializes in inclusive, custom-made fashion, blending traditional sartorial techniques with digital innovation. She is pictured smiling in her atelier, wearing a vibrant patterned blouse and leaning against a mannequin in a magenta coat. The background showcases her creative studio with tropical wallpaper and elegant garments, highlighting her mission to create ethical, made-to-measure clothing for all body types.
A professional portrait for the "Google Italia in Digitale" campaign featuring Antonella Pesenti, founder of Frida Bike in Milan. She is pictured outdoors in front of her lush, ivy-covered workshop, smiling while sitting on a specialized cargo bike. She wears a tan work jumpsuit and brown boots, embodying her role as an expert in sustainable urban mobility. Several colorful cargo bikes and helmets are visible around her. The image highlights her story of transforming a passion for cycling into a successful digital-savvy business.
A professional portrait for the "Google Italia in Digitale" campaign featuring Francesco Marras, founder of Sarda World. He is sitting behind a large wooden desk in a bright office, looking at the camera. He wears a blue button-down shirt and glasses, holding a digital pen over a tablet. On his desk, a globe, a yellow desk lamp, and a traditional Sicilian Moor's head ceramic are visible. The background features a grid of black and white travel photographs, emphasizing his business focus on tourism and regional discovery through digital tools.
A professional portrait for the "Google Italia in Digitale" campaign featuring marketing consultant Iris Terzitta. She is sitting on a desk in a modern, bright blue office, smiling at the camera. She wears a beige blazer over a white shirt, dark trousers, and glasses. The background is vibrant and well-organized, featuring colorful art prints, a whiteboard, and shelves with plants and books, reflecting a creative and professional digital workspace.
Two official advertising posters from the "Google Italia in Digitale" campaign featuring portraits by Alvise Guadagnino. On the left, the poster shows the founder of Betty Concept in her atelier with her Google Business Profile highlighted. On the right, Francesco Marras is shown in his office with a focus on Google Digital Training. Both posters feature the Google logo, a clean white layout with bold typography, and a colorful border representing Google’s brand colors.
Two official advertising posters from the "Google Italia in Digitale" campaign featuring portraits by Alvise Guadagnino. On the left, the poster features marketing consultant Iris Terzitta in her blue office with a focus on Google Digital Training. On the right, Antonella Pesenti is shown with her cargo bikes at Frida Bike, highlighting her Google Business Profile. Both posters use the official campaign template with clean typography, the Google logo, and brand-colored borders.
A collection of Italian national newspapers and magazines featuring the "Google Italia in Digitale" advertising campaign with photography by Alvise Guadagnino. The spread includes full-page ads in Il Foglio, Internazionale and Il Venerdì di Repubblica, showcasing portraits of Antonella Pesenti (Frida Bike) and Francesco Marras. The printed media are arranged on a bright yellow background, highlighting the nationwide press coverage and the real-world application of the photographic project.
A panoramic collage showing first-person perspectives of Alvise Guadagnino holding various national newspapers and magazines featuring the "Google Italia in Digitale" campaign. The images are captured in different urban locations, including in front of the "We Are Social" studios and inside a train station. The advertisements show portraits of Antonella Pesenti, Francesco Marras, Betty Concept, and Iris Terzitta, documenting the widespread presence of the photographic project across Italian media.

GOOGLE | "ITALIA IN DIGITALE" CAMPAIGN

From local shop owners to career-changers, this campaign for GOOGLE celebrates the HUMAN SIDE of DIGITAL EMPOWERMENT. By documenting the journeys of REAL ENTREPRENEURS across ITALY, the project showcases how simple, ACCESSIBLE TECHNOLOGY can level the playing field for everyone. Through a series of video and print assets, we tell the stories of those who turned digital tools into professional milestones.


ANTONELLA, owner of Fridabike in Milan.
FRANCESCO, owner of the travel agency Marras Viaggi  in Palermo.
BETTY, owner of the atelier Casa Betty Concept in Brescia.
IRIS, Digital Marketing Manager at GOVICEVERSA in Milan.

 

BEHANCE

GOOGLE > STORIE DI SUCCESSO

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