ADIDAS /
WANDERLUST
agency: we are social
Photographer
Post-production
ADIDAS | WANDERLUST
For the global partnership between ADIDAS and WANDERLUST, the world’s first “Mindful Triathlon”. Set in the heart of Milan’s surrounding most iconic parks, the event celebrates MINDFUL Movement: a global journey toward SELF-AWARENESS that integrates a 5k RUN (or walk), an outdoor YOGA flow and a guided MEDITATION. For the ITALIAN market, the narrative features the presence of influencers VALERIA VEDOVATTI and PAOLA TURANI, who embody the spirit of the project for the local community. The imagery emphasizes the connection between people, nature and the self, highlighting the co-branded collection within a context of holistic well-being.
