ADIDAS /

SANGIOVANNI PRIDE COLLECTION

agency: we are social

Photography
Post-Production

A professional horizontal crop of the adidas Originals Pride Collection campaign featuring Sangiovanni. The shot is cut at the waist, focusing on the artist's torso and expression as he poses with a military salute among cacti. Vibrant, Keith Haring-inspired pop-art graphics by Mauro Bosoni, including the multicolored text "SIAMO LIBERI!!", wrap around his body. Sangiovanni wears the colorful Pride bomber sweatshirt. The background of giant green cacti is illuminated by bright, high-contrast natural light. Photo by Alvise Guadagnino.
A professional campaign photograph for the adidas Originals Pride Capsule Collection featuring Italian singer Sangiovanni, used as "La Freccia" magazine cover. This is the final artwork (after) showing Sangiovanni posing in a cactus garden: his right foot is balanced on a rock behind a large cactus while he leans his body weight on that leg, his left foot is on the ground, and his left arm is bent with fingers touching his forehead in a military-style salute. He has a playful expression with a half-smile and a wink. The image features vibrant pop-art graphics and "SIAMO LIBERI!!" typography by Mauro Bosoni in the style of Keith Haring wrapping around the artist. Photo by Alvise Guadagnino.
A professional campaign photograph for the adidas Originals Pride Collection (Capsule Collection) featuring Italian singer Sangiovanni. This is the post-produced photographic shot (before graphics) showing Sangiovanni posing in a cactus garden: his right foot is balanced on a rock behind a large cactus while he leans his body weight on that leg, his left foot is on the ground, and his left arm is bent with fingers touching his forehead in a military-style salute. He wears a multicolored adidas Pride bomber, Adventure shorts, and Superstar Kris Andrew Small sneakers. Bright natural sunlight creates a high-contrast editorial look against the green botanical background. Photo by Alvise Guadagnino.
A professional vertical campaign photograph for the adidas Originals Pride Collection (Capsule Collection) featuring Italian singer Sangiovanni. He is seated on a rock in a cactus garden, with his legs tucked and his right foot visible. He wears a multicolored Pride bomber, Adventure shorts, and Superstar Kris Andrew Small sneakers. His right hand is on his knee while his left hand shields his eyes from the sun. He looks intensely into the camera with his eyes narrowed and semi-closed. Bright pop-art graphics and "SIAMO LIBERI!!" typography by Mauro Bosoni wrap around him. High-contrast natural light. Photo by Alvise Guadagnino.
A professional vertical campaign photograph for the adidas Originals Pride Collection (Capsule Collection) featuring singer Sangiovanni. This is the post-produced photographic shot (before graphics) showing Sangiovanni seated on a rock in a cactus garden. He wears a multicolored Pride bomber, black Adventure shorts, and Superstar Kris Andrew Small sneakers. His right foot is visible in the foreground, his right hand rests on his knee, and his left hand shields his eyes from the sun. He looks intensely at the camera with narrowed eyes. The background consists of large green cacti under bright, high-contrast natural light. Photo by Alvise Guadagnino.
A professional campaign photograph for the adidas Originals Pride Collection (Capsule Collection) featuring singer Sangiovanni. He is lying on a green grass field next to a large circular mirror. Sangiovanni, wearing a purple and green adidas Pride Colour Block Crop Hoodie, looks intensely into the mirror where the blue sky and clouds are reflected. He has just written "SIAMO LIBERI!" in yellow on the mirror's surface. The final artwork (after) includes vibrant pop-art graphics by Mauro Bosoni, such as hearts, lightning bolts, and colorful strokes in a Keith Haring-inspired style. Shadows from the right create a natural, high-contrast effect. Photo by Alvise Guadagnino.
A professional campaign photograph for the adidas Originals Pride Collection (Capsule Collection) featuring singer Sangiovanni. This is the post-produced photographic shot (before graphics) showing Sangiovanni lying on a green grass field. He is looking intensely into a circular mirror placed on the grass, which reflects his face and a blue sky with clouds. He holds a yellow lipstick, having just written "SIAMO LIBERI!" on the mirror. He wears a purple, green, and red adidas Pride Colour Block Crop Hoodie and black Adventure shorts. Strong natural light from the right creates deep shadows on the grass. Photo by Alvise Guadagnino.
A professional campaign photograph (After graphics) for the adidas Originals Pride Collection featuring singer Sangiovanni, presented from an upside-down Point-Of-View perspective to focus on a mirror reflection. The foreground shows the feet on green grass wearing fuchsia socks and adidas Superstar sneakers (right heel with Trefoil logo visible). A large circular mirror on the grass is inscribed in yellow with 'SIAMO LIBERI! SanGio ❤️' and features a yellow lipstick nearby. Inside the mirror, Sangiovanni's reflection is seen posing in a Colour Block Hoodie, with his left hand on his hip and right hand open towards the sky, wearing a confident grin. Vibrant pop-art graphics by Mauro Bosoni, including colorful strokes and hearts, surround the scene. Photo by Alvise Guadagnino.
A professional campaign photograph (Before graphics) for the adidas Originals Pride Collection featuring singer Sangiovanni, from an upside-down POV perspective. The foreground shows the feet on a green lawn wearing fuchsia socks and adidas Superstar Kris Andrew Small sneakers, with the right heel showing the Trefoil logo. A circular mirror on the grass reflects Sangiovanni posing against a blue sky with clouds; he is wearing a Colour Block Hoodie, with his left hand on his hip and his right hand raised toward the sky. The phrase "SIAMO LIBERI! SanGio ❤️" is written in yellow on the mirror. Photo by Alvise Guadagnino.
A double-frame campaign layout for the adidas Originals Pride Collection featuring singer Sangiovanni. On the left, a POV reflection in a circular mirror shows him with his hoodie up, looking at the red inscription "SIAMO LIBERI! San Gio ❤️". On the right, a three-quarter view shows him lying on the grass, mid-process, writing on the mirror. He wears the Pride Colour Block Hoodie, black adidas Adventure shorts, long fuchsia socks, and Superstar sneakers. The mirror reflects a blue sky. Photo by Alvise Guadagnino.
A professional double-frame editorial layout for the adidas Originals Pride Collection featuring singer Sangiovanni. On the left, inside a thick light-blue frame, he stands in a confident pose wearing the multicolored adidas Pride bomber, which is fully open and reveals his bare chest; he also wears black Adventure shorts, pink socks, and Superstar sneakers. On the right, inside a thick pink frame, he is seated on a rock behind a giant cactus, with the same Pride bomber now fully closed. He looks intently at the camera with his arms crossed over his knees. The background is filled with large cacti under bright natural light. Photo by Alvise Guadagnino.
Official graphic logo for the adidas Originals Pride Collection collaboration with Sangiovanni, designed by Mauro Bosoni. The central adidas Trefoil logo is filled with pride colors (including green, fuchsia, light blue, yellow, and pink) and is underlined by Sangiovanni's stylized black signature. Two horizontal bands extend from the center, each composed of multicolored stripes in green, yellow, and fuchsia, on a clean white background.
The official front cover of "La Freccia" magazine featuring Italian singer Sangiovanni for the adidas Originals Pride Collection. The cover displays a clean, post-produced photograph of Sangiovanni in a cactus garden, posing with his right foot on a rock and performing a military salute. The masthead "LaFreccia" at the top is green, with the slogan "Per chi ama viaggiare" in white underneath. In the center-right, his name "Sangiovanni" appears in white. The main headline "Vibrazioni d'estate" is positioned at the bottom. The Ferrovie dello Stato Italiane logo is visible in the bottom right corner. Photo by Alvise Guadagnino.
A professional double layout showcasing the media impact of the adidas Originals Pride Collection campaign. On the left, photographer Alvise Guadagnino's hand holds a copy of "La Freccia" magazine featuring his photo of Sangiovanni, standing in front of the We Are Social studios. On the right, a full-page article from "Corriere della Sera" is shown, featuring Alvise's campaign photograph of Sangiovanni in the cactus garden as the main visual. The entire composition is overlaid on a blurred background of giant cacti, maintaining the campaign's visual theme. Photo by Alvise Guadagnino.
A professional backstage photograph of the adidas Originals Pride Collection campaign shoot. In the center, singer Sangiovanni poses among giant cacti. The photographer, Alvise Guadagnino, is captured in action while shooting the artist, alongside a videographer and a stylist on set. On the left, an overlaid social media post from Jovanotti's official profile shows Alvise's final photo used as a promotional cover for the Jova Beach Party. The setting is a bright, industrial-style greenhouse. Photo by Alvise Guadagnino's team.
A professional backstage photograph of the adidas Originals Pride Collection campaign shoot by Alvise Guadagnino. The image is a double layout showing the 'mirror on the grass' session. On the left, photographer Alvise Guadagnino is captured explaining the creative concept to singer Sangiovanni, who is lying on the grass next to a large circular mirror. On the right, the complete creative team, including assistants, the art director, the account manager, and the client, is gathered around equipment, reviewing the live results. The background is a bright greenhouse with large cacti slightly out of focus. This shot documents the collaborative process behind the 'SIAMO LIBERI!' series.
Official graphic logo for the adidas Originals Pride Collection collaboration with Sangiovanni. The central adidas Trefoil logo, filled with vibrant pride colors (green, fuchsia, light blue, yellow, and pink), is set against a bright blue sky with soft, white fluffy clouds. Below it, the word "adidas" and Sangiovanni's signature are written in bold white. The entire composition is overlaid on the sky background, creating a sense of freedom and lightness. Graphic by Mauro Bosoni.

ADIDAS | PRIDE COLLECTION ft SANGIOVANNI

Inspired by the bold energy of ’70s and ’80s pop art, this campaign for ADIDAS Pride Collection is a vibrant tribute to love and inclusion. Featuring SANGIOVANNI as the face of a new, fearless generation, the project uses graphic-driven aesthetics that merges retro-inspired design with a modern call for equality to champion the freedom to be oneself.

Photography: Alvise Guadagnino
Video: Nicola Bussei

 

 

BEHANCE

VOGUE

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