ADIDAS /

125° ARENA MILANO

agency: we are social

Photography
Post-Production

ADIDAS 125° | ARENA MILANO

For this second chapter of the ADIDAS 125th Anniversary celebration, we moved the narrative to Milan’s historic ARENA CIVICA. As one of the oldest sporting venues in the world, its timeless architecture provided the perfect stage to honor the Italian Football Federation’s deep-rooted legacy. The campaign features lifestyle-driven imagery that mixes jersey’s vintage soul with a modern urban edge.

HYPEBEAST

ITALIANHYPE

DOPEST

A professional studio portrait for an Adidas giveaway campaign featuring Italian national football team players Federico Dimarco, Mateo Retegui and Nicolò Zaniolo. The athletes are posed against a white background; Dimarco and Zaniolo hold the official signed home and away jerseys, while Retegui in the center signs a football. The image is designed to promote a special fan contest, showcasing the authentic signed memorabilia in a clean, high-end commercial style.ADIDAS JERSEYS
ADIDAS 125 COVERCIANO