ADIDAS /

"ALWAYS ORIGINAL" ft VALERIA VEDOVATTI

agency: we are social

Photography
Post-Production

Valeria Vedovatti for the adidas Always Original campaign. She is sitting on a high stool at a vintage red architect's drafting table. She wears a green adidas t-shirt, black shorts, and white adidas Forum Bold trainers with black socks. Cinematic lighting creates a dramatic atmosphere in an industrial space with a staircase in the background. Photo by Alvise Guadagnino.
Vertical close-up of Valeria Vedovatti for the adidas Always Original campaign. She is seated at a red architect's desk, body angled towards the table while her intense gaze is fixed on the camera. She holds a pen as if designing. She wears a green t-shirt and white Forum Bold sneakers. A wooden staircase is visible in the dark background. Photo by Alvise Guadagnino.
Valeria Vedovatti for the adidas Always Original campaign, sitting on a yellow sofa while playfully mimicking a lion's roar. She wears a black faux leather adidas tracksuit, a pink crop top, and white Forum Bold sneakers. Behind her, a wooden table with 'VV' initials and large industrial windows. Photo by Alvise Guadagnino.
Valeria Vedovatti for the adidas Always Original campaign, wearing a vibrant lime yellow sweatshirt with "Always Original" floral graphics and lime green adidas Astir sneakers. She is leaning against a large brown teddy bear in an industrial living room, Industrial background with a dark sofa, a steel beam and a plant. Bright advertising-style lighting. Photo by Alvise Guadagnino.
Valeria Vedovatti for the adidas Always Original campaign, sitting on a swing with red ropes in a bright living room. She wears a red adidas sports bra and matching high-waisted shorts, with adidas Ultraboost 22 sneakers. In the background, a white circular bookshelf filled with books, indoor plants, and a large grey exercise ball. Natural bright light. Photo by Alvise Guadagnino.
Valeria Vedovatti for the adidas Always Original campaign, kneeling on a green yoga mat. She wears a red adidas sports bra, matching shorts, and Ultraboost 22 sneakers. Her arms are raised in a stretch, and her gaze is fixed on the camera. In the background, a large exercise ball and a bright window. Photo by Alvise Guadagnino.
Valeria Vedovatti for the adidas Always Original campaign, sitting on the floor of a bedroom with photos scattered in front of her. She wears a black adidas t-shirt, red Adibreak track pants, and adidas Originals Women's Astir sneakers in Cloud White, Core Black, and Acid Red. She looks intensely at the camera, wearing a black Trefoil cap. Photo by Alvise Guadagnino.
A joyful shot of Valeria Vedovatti for the adidas Always Original campaign. She is sitting on the floor next to a large panda plush with a red bow, laughing while looking at a photo in her hand. She wears a black adidas t-shirt, red Adibreak pants, and adidas Astir sneakers in Cloud White, Core Black, and Acid Red. Bedroom background with photos on the rug. Photo by Alvise Guadagnino.

ADIDAS | "ALWAYS ORIGINAL" ft VALERIA VEDOVATTI

For this editorial collaboration between ADIDAS and COSMOPOLITAN, I photographed creator VALERIA VEDOVATTI to show the journey of a creator who proved that NOTHING IS IMPOSSIBLE if you truly want it, even turning a dream born in a small bedroom into a global reality.. The shoot reflects the core themes of the interview, focusing on how style can be a tool for confidence and freedom. We highlighted the versatility of the New Collection designed for those who, like her, balance a fast-paced life with the need for authentic comfort.

COSMOPOLITAN

CAMPARI CREATION
A rock-inspired lifestyle photograph from the "Live it your way" campaign at the Grand Hotel Ritz, Rome. A woman in a leather jacket and black skinny jeans is kneeling on a luxury bed in a Baroque-style suite, playing an electric guitar. The guitar is connected via jack to a portable amp on the bed. In the foreground, two vintage armchairs frame the scene, with a larger amplifier and cables on the floor. Ornate golden decor and warm spotlighting create a cinematic atmosphere. Photo by Alvise Guadagnino.GHR Live it Your Way