ADIDAS /

GHALI NMD

agency: we are social

Photography
Post-Production

The main vertical campaign photograph for adidas NMD featuring Ghali, as seen in Vanity Fair. Ghali is positioned in the center in a powerful three-quarter crouched pose on a wet asphalt street in Milan at night. He is wearing a camouflage adidas technical windbreaker, matching short cargo pants, and black adidas NMD sneakers. Fine rain is falling, captured by the cinematic lighting as glowing droplets around his silhouette. The background shows the dark urban architecture of Milan, with the wet ground reflecting the city lights. Photo by Alvise Guadagnino.
A professional night portrait of Italian rapper Ghali and his crew for the adidas NMD campaign. Ghali is positioned centrally in the foreground and looking directly into the lens with an intense expression. He is wearing a white adidas technical hooded windbreaker jacket and his distinctive dreadlocks are styled in a high top knot. Behind him four friends are blurred in a shallow depth of field effect to keep the focus on the artist. The background shows the city lights of Milan at night with bokeh effects from street lamps and traffic. Photo by Alvise Guadagnino.
A professional full-body campaign photograph of Ghali and his crew on a paved city street in Milan at night. Ghali stands centrally in the foreground in a confident pose with one leg slightly forward. He is wearing a total white technical outfit consisting of an adidas hooded jacket and matching track pants with the three stripes and white NMD sneakers. Behind him his four crew members are all standing and positioned at different depths to create a sense of three-dimensionality and perspective. The scene is set against an urban night background with blurred city lights and cold cinematic tones. Photo by Alvise Guadagnino.
A professional horizontal campaign photograph of Ghali for adidas NMD. He is in a centered, crouched pose against a dark urban background of Milan at night. Ghali is looking directly into the camera with a calm gaze, his face framed by two long dreadlocks falling from his hair. He is wearing a white technical adidas hooded jacket and grey track pants. His arms are positioned naturally over his legs; his left hand rests relaxed on his left knee, and his right hand falls softly over his right leg, overlapping the left. A ring is visible on one of his hands. The background features cinematic bokeh lights from the city. Photo by Alvise Guadagnino.
A professional vertical campaign photograph of Ghali for adidas NMD. He is in a crouched pose on top of a dark metal handrail overlooking Milan at night, looking downwards with a reflective expression. His left arm rests on his left knee with the wrist supporting his forehead, while his right arm leans relaxed on his right leg. Two dreadlocks hang down from his head. He is wearing a white technical adidas hooded jacket and grey track pants. The background features the empty streets of Milan with a soft bokeh of city lights. The lighting is cinematic and dramatic, casting shadows that emphasize the texture of the outfit and the artist's contemplative pose. Photo by Alvise Guadagnino.
A professional vertical campaign photograph of Ghali for adidas NMD. He is in a dynamic crouched pose on a concrete pavement, in front of a wall with a large "MILANO" sign where only the letters "MILA" are clearly visible. In the immediate foreground, directly below his position, are stacked boxes of black adidas NMD sneakers ready for a community giveaway. Ghali wears a camouflage adidas technical jacket and black NMD sneakers. In the blurred background, two friends from his crew are present, along with the leg of a third person. The dramatic night lighting in Milan creates deep shadows and highlights the textures of the technical outfit and the city's architecture. Photo by Alvise Guadagnino.
A professional horizontal close-up photograph of a white adidas NMD sneaker worn by Ghali. The shoe is in sharp focus, showcasing the technical knit material and the iconic boost sole, highlighted by a strong cinematic backlight that creates a glowing outline. Ghali is standing in a circle with his crew at night in Milan; the feet and legs of another friend are visible in the blurred background to create a sense of community. The lighting is dramatic, emphasizing the clean white design of the sneaker against the dark urban ground. Photo by Alvise Guadagnino.
A professional horizontal campaign photograph of Ghali and his crew for adidas NMD. Ghali is in the foreground, positioned in a crouched pose to the side of a train station entrance, next to a wall featuring colorful street art. He is looking down toward the ground with a reflective expression, wearing a white technical adidas hooded jacket, grey track pants, and white NMD sneakers. In the background, four friends create a cinematic scene: three are approaching him while a fourth moves in the opposite direction carrying a vintage boombox. The shot is taken at night in Milan, with dramatic lighting that highlights the textures of the urban setting and the contrast between the white jacket and the dark background. Photo by Alvise Guadagnino.
A professional close-up campaign photograph of a white adidas NMD sneaker, worn by Ghali. The shot is taken from a pronounced perspective on the dark metal handrail overlooking Milan at night. The sneaker is in sharp focus, showing details of the knit upper, boost midsole, and distinctive heel pull tab. The background features the blurred city lights of Milan, transforming into beautiful bokeh spheres against the dark night sky. The lighting is cinematic and highlights the technical textures of the shoe. Photo by Alvise Guadagnino.
A professional horizontal campaign photograph of Ghali for adidas NMD. He is captured in a crouched pose on top of a dark metal handrail at a train station in Milan at night; he is balanced on the rail with his knees bent and his weight shifted forward in a compact, athletic stance. He is looking directly into the camera with an intense expression and two long dreadlocks are falling down along his face. He wears a white technical adidas hooded jacket and grey track pants and white NMD sneakers. The background shows the wide empty streets of Milan and city lights blurred into a cinematic bokeh effect. The lighting is dramatic and creates high contrast against the dark night sky. Photo by Alvise Guadagnino.
A professional vertical campaign photograph of Ghali for adidas NMD. He is outdoors, positioned in a semi-kneeling pose on top of a dark metal handrail overlooking Milan at night. He is leaning forward with his arms resting on his legs. His left hand is raised to hold his forehead and his gaze is directed downwards towards the street. Two dreadlocks hang down from his styled hair. The lighting is cinematic and dramatic with strong contrasts. The background shows the city lights of Milan blurred into a beautiful bokeh effect creating depth and atmosphere. Photo by Alvise Guadagnino.
A professional horizontal campaign photograph of Ghali for adidas NMD at a train station in Milan at night. He is positioned centrally in a dynamic pose as if about to move with his arms raised and hands reaching for his white technical hood. He is wearing a white adidas technical hooded jacket and matching grey track pants from the same collection and white NMD sneakers. He is looking down while the background features the industrial structure of the station with city street lights and urban bokeh and a dark night sky. The lighting is cinematic and highlights the contrast between the white jacket and the grey trousers against the dark environment. Photo by Alvise Guadagnino.
A professional horizontal campaign photograph of Ghali and his crew for adidas NMD. The group is sitting on a concrete staircase leading to a train platform in Milan at night. Ghali is in the center, wearing a white technical adidas hooded jacket and grey pants, with two friends sitting close to him and three others positioned behind them. In the background, a train is passing by, blurred by its speed, creating a dynamic urban atmosphere. The cinematic lighting and bokeh from the station lights highlight the technical details of the adidas outfits and the energy of the crew. Photo by Alvise Guadagnino.

ADIDAS | GHALI NMD

A definitive editorial project for the Italian edition of ROLLING STONE, capturing the meteoric rise of GHALI, the artist who redefined the aesthetic and sound of Italian trap. The feature, titled “Before they used to kick me out, now the clubs pay me,” explores Ghali’s journey from the suburbs to becoming a cultural phenomenon. The imagery focuses on his unique blend of high-fashion elegance and street authenticity, framing the charisma of an ARTIST who turned personal struggle into a generation-defining SUCCESS story.

ROLLING STONE

BEHANCE

GHALI IG

 

 

A professional vertical campaign photograph of Italian rapper Marracash for the adidas Stan Smith "Green Midas Touch" project. Marracash is seated in the center on a low table covered with white books, looking down with a serious expression while wearing white headphones. He wears a dark green adidas jacket over an Ivy Park hoodie and white adidas Stan Smith sneakers. Below his shoes, fresh green grass grows on the white studio floor. In the foreground, open white vinyl records are spread on the ground, creating a visual perspective towards the artist. The scene is framed by a thick white work table on the left and a sofa with a white cloth on the right. Details like his Rolex GMT-Master II, a gold bracelet, and "WILDLIFE" tattoos on his fingers are visible. Photo by Alvise Guadagnino.ADIDAS STAN SMITH
Dynamic action shot of Italian singer Sangiovanni jumping high into a bright blue sky filled with white clouds for the Adidas Parley campaign. He is shirtless, wearing checkered shorts, lime green knee-high socks, and white Adidas sneakers. He has an energetic expression with his mouth open and arms outstretched, creating a sense of freedom and energyADIDAS SANGIOVANNI