The official launch film announcing ADIDAS historic first partnership with a competitive E-SPORTS PLAYER in Italy: FNATIC POW3R (Giorgio Calandrelli). Premiered on the main stage of the ADIDAS E-SPORTS ARENA during Milan Games Week, the video served as the centerpiece for a landmark discussion on the evolution and future of the Italian gaming market, the campaign solidifies the presence of COMPETITIVE GAMING within the global heritage of sportswear, marking a new era for the modern digital athlete.

BEHANCE

WE ARE SOCIAL

BRAND NEWS

POWER IG

POWER TWITCH

POWER on FORBES

MILANO FINANZA