ADIDAS /

"ZX 2K Boost" Campaign FW2020

agency: we are social

Photography
Post-Production

AFTER Portrait of Italian rapper Marracash on a leather armchair for Adidas ZX, surrounded by a 3D blue 'IntelliGangsta' typographic sculpture in an industrial studio.
Final surreal artwork with Italian music producer Charlie Charles sitting comfortably on a black Chesterfield sofa at Cross Studio Milan. He is surrounded by a vibrant, glossy red and blue 3D typographic lettering sculpture that reads 'Beat', designed by illustrator Davide Pagliardini. The mood is creative and rhythmic, celebrating his work within a wide industrial loft context for Adidas.
Final surreal artwork of Italian rapper Fabri Fibra in a street squat pose at Cross Studio Milan. He is surrounded by a massive, monument-like 3D typographic lettering sculpture in white and silver that says 'Testi Espliciti', created by illustrator Davide Pagliardini. The mood is raw and impactful, set on a dark industrial stage with an aged wood floor.
Final surreal artwork with Charlie Charles for Adidas ZX, surrounded and wrapped by a fluid, red 3D lettering design that reads 'Hits Only' highlighting the technical and tech-materials of the shoe's sole.
Raw mid-shot portrait of Italian rapper Marracash at Cross Studio Milan, looking intently into the lens. He is clasping his hands together in a powerful gesture, wearing a hooded black Adidas tech-wear jacket with sleeve graphics and layered gold chains. The mood is sharp, atmospheric and dominant, set against a dark, textured industrial wall.
Final surreal artwork of Italian rapper Marracash standing tall and centered at Cross Studio Milan. He is surrounded by a massive, dynamic blue 3D typographic lettering sculpture that reads 'King del Rap', created by illustrator Davide Pagliardini. The mood is powerful, authoritative, and iconic, celebrating his status. The composition is clean and centered within a dark, textured industrial studio space with concrete walls and a large, realistic ground shadow.
Full-body portrait of Italian rapper Marracash standing tall and centered at Cross Studio Milan, wearing a black Adidas tracksuit. The mood is heroic and steady, captured in a vast industrial space with raw textures and concrete floors.
Raw full-body portrait of Italian music producer Charlie Charles perched thoughtfully on the armrest of a vintage brown leather Chesterfield sofa at Cross Studio Milan. He is wearing a distinct soft pink corduroy tracksuit and Adidas ZX sneakers, looking off to his right. The mood is relaxed yet contemplative, set within a vast, dark industrial studio space with a highly textured, distressed concrete wall.
Full-body portrait of Italian rapper Marracash standing tall and centered at Cross Studio Milan, wearing a black Adidas tracksuit. The mood is heroic and steady, captured in a vast industrial space with raw textures and concrete floors.
Full-body profile portrait of Italian rapper Marracash at Cross Studio Milan, wearing a futuristic silver metallic vest and Adidas sneakers. He is touching his temple with one hand in a thoughtful gesture. The mood is tech-focused and industrial, captured in a vast studio space with large windows and raw textured walls.
Final surreal artwork with Italian music producer Charlie Charles sitting comfortably on a black Chesterfield sofa at Cross Studio Milan. He is surrounded by a vibrant, glossy red and blue 3D typographic lettering sculpture that reads 'Beat', designed by illustrator Davide Pagliardini. The mood is creative and rhythmic, celebrating his work within a wide industrial loft context for Adidas.
Raw studio portrait of Italian music producer Charlie Charles sitting in a relaxed pose on a black Chesterfield sofa at Cross Studio Milan. The unedited shot focuses on the dramatic natural light filtering through the industrial loft factory windows, capturing the set's architectural details before the digital art integration for the Adidas ZX campaign.
Raw studio portrait of Italian rapper Marracash sitting in a commanding pose on a vintage brown leather armchair at Cross Studio Milan. The shot captures the artist's natural attitude against a dark industrial concrete background, focusing on the cinematic lighting and urban atmosphere of the Adidas campaign.
AFTER Portrait of Italian rapper Marracash on a leather armchair for Adidas ZX, surrounded by a 3D blue 'IntelliGangsta' typographic sculpture in an industrial studio.
Final surreal artwork with Charlie Charles for Adidas ZX, surrounded and wrapped by a fluid, red 3D lettering design that reads 'Hits Only' highlighting the technical and tech-materials of the shoe's sole.
A raw, behind-the-scenes studio shot of music producer Charlie Charles captured in a floating, gravity-defying pose against a distressed concrete wall for Adidas ZX campaign 'Before' stage.

ADIDAS | "ZX 2K Boost" Campaign FW2020

For the FW2020 launch of the newest ADIDAS ZX 2K BOOST, we’ve created a series of artworks where lettering design and photography are mixed together to celebrate the career of the involved brand ambassadors: MARRACASH, FABRI FIBRA  and CHARLIE CHARLES, three of the Italian Rap Game most relevant names at the moment. The lettering’s softness and harmony recalls the material characteristics of the shoes sole, while the chosen words are specific quotes related to famous tracks of the artists or their attitude and approach to the musical world. Big up to Davide Pagliardini for these super sick designs, go check him out.

Shot @CROSS+STUDIO

 

BEHANCE

MAKING OF 🎬

Shot @CROSSTUDIO

DAVIDE PAGLIARDINI

DAVIDE PAGLIARDINI BEHANCE

ROLLING STONE

Dynamic action shot of Italian singer Sangiovanni jumping high into a bright blue sky filled with white clouds for the Adidas Parley campaign. He is shirtless, wearing checkered shorts, lime green knee-high socks, and white Adidas sneakers. He has an energetic expression with his mouth open and arms outstretched, creating a sense of freedom and energyADIDAS SANGIOVANNI
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