BMW /

ZANARDI "50&50"

agency: we are social

Photography
Post-Production

BMW | ZANARDI "50&50"

To mark ALEX ZANARDI’s historic return to the track, I documented for BMW his extraordinary debut behind the wheel of the BMW M6 GT3 at the MUGELLO CIRCUIT. This project captures a defining moment in motorsport: the legendary champion’s return to victory in the Italian GT Championship, following his triumphs at the Rio Paralympic Games. The M6, featuring a special “50&50” livery designed to celebrate ZANARDI’s 50th birthday and BMW’s 50th anniversary in Italy. These visuals go beyond the race itself, narrating a story of RESILIENCE where technology and human determination merge to push past every limit.

 

 

 

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BMW WEBSITE

BMW BLOG

 

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