BMW /
ZANARDI "50&50"
agency: we are social
Photography
Post-Production
BMW | ZANARDI "50&50"
To mark ALEX ZANARDI’s historic return to the track, I documented for BMW his extraordinary debut behind the wheel of the BMW M6 GT3 at the MUGELLO CIRCUIT. This project captures a defining moment in motorsport: the legendary champion’s return to victory in the Italian GT Championship, following his triumphs at the Rio Paralympic Games. The M6, featuring a special “50&50” livery designed to celebrate ZANARDI’s 50th birthday and BMW’s 50th anniversary in Italy. These visuals go beyond the race itself, narrating a story of RESILIENCE where technology and human determination merge to push past every limit.

















