For the Summer ’23 Campaign, HEINEKEN SILVER partnered with COSMO to launch a unique musical and visual rebranding by refreshing the timeless 1983 HIT “VAMOS A LA PLAYA” through a CONTEMPORARY REMIX created specifically for the summer: “REFRESH THE SUMMER HIT” SPOTIFY Playlist, the song became the anthem for the brand’s extra-refreshing lager. The BTS of the entire creative process took place at COSMO’s Studio, the experimental space where the modern remix was first conceived and fully developed.

SPOTIFY PLAYLIST “REFRESH THE SUMMER HIT”