IKEA /
BILLY 40th ANNIVERSARY
agency: we are social
Photography
IKEA | BILLY BILLY 40th ANNIVERSARY
For the 40th ANNIVERSARY of the BILLY BOOKCASE, I collaborated with IKEA Italia on a multifaceted digital campaign that celebrates one of the world’s most recognizable symbols of home design. With over 60 million units sold, BILLY is more than just furniture, it is a cultural anchor that unites readers and collectors across the globe. The creative concept centers on the idea of the “BLANK PAGE”: a BILLY to be filled is like a new story to be written. My photography captures the VERSATILITY and TIMELESSNESS of the bookcase through a series of diverse styling setups, from MINIMALIST ELEGANCE to COZY MAXIMALISM. By focusing on the interplay of shadows, textures, and personal objects, the imagery highlights how a single design can adapt to INFINITE LIFESTYLES. The campaign, widely shared across IKEA’s social channels, invites the audience to discover their OWN STYLE within the clean lines of this legendary icon.
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