Connected to the “MORE THAN ITALIAN” global campaign, I developed a dedicated DIGITAL series for LAVAZZA centered on the diverse identities of the coffee ritual. The project was conceived as a character study, each set was meticulously designed to give every preparation, from the ESPRESSO, CAPPUCCINO, MACCHIATO alongside other coffee preparations, building the concept of a “COFFEE FAMILY” where every ritual occupies its own AESTHETIC and EMOTIONAL SPACE. Through tailored lighting, textures, and color palettes and characterizing every style, the imagery celebrates the broad, inclusive and timelessly ITALIAN world of LAVAZZA, inviting the audience to discover their own perfect ritual.

BEHANCE