For LAVAZZA, we turned the launch of the TINY Eco into a PLAYFUL visual explosion. The project breaks away from traditional coffee imagery to embrace a SURREAL, almost graphic narrative that celebrates the machine’s compact and friendly soul with an irreverent, POP-ART attitude. The visual narrative is defined by saturated colors and bold, glossy textures. By staging the Tiny Eco within curated, unexpected domestic fantasies, the photography transforms the object into a desirable piece of everyday irony, for a vibrant and unconventional COFFEE ritual.