For the CAMPARI “NEGRONI WEEK“, we developed a visual journey through time to celebrate one of the world’s most iconic cocktails, a series of distinct setups, each meticulously crafted to represent a different DECADE of the NEGRONI’s history. From the classic elegance of its origins to the bold aesthetics of later eras, every shot features a unique STYLE, LIGHTING and ART DIRECTION tailored to reflect the EVOLUTION of the DRINK across the EPOCHS, a project to pay tribute to a century of ITALIAN EXCELLENCE.

Cliente: Campari Agenzia: We Are Social Regia: Gianluca Catania Executive Producer: Chiara Grandi Producer: Irene Santoro Direttore della fotografia: Stefano Usberghi Assistente operatore: Marcello Bezzi Capo elettricista: Stefano Arosio Macchinista: Juan Reyes Attrezzista: Fabrizio Florio Styling: Elena Cavallaro Assistente stylist: Corinne Piervitali Color correction: Alessandro Bernardi

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