VODAFONE /

FAVIJ "GAME NOW"

agency: we are social

Photography
Post-Production

A professional studio portrait of content creator Favij for the Vodafone GameNow campaign, captured in a dynamic moment of energetic celebration. He is sitting, facing slightly to the right, looking directly at the camera with a joyful, wide-eyed expression and mouth open in an excited shout. He holds the professional gaming controller with a mounted smartphone (red case) in his right hand. He uses his left hand to actively point with his fingers towards the game controller. He is wearing an unbuttoned dark denim shirt over a white t-shirt. The setting is the monochromatic "Total Red" room with the Monstera plant and a white lamp visible in the background, matching the established campaign style. Photography by Alvise Guadagnino.
A digital mockup of the Vodafone GameNow website landing page featuring a professional photograph of content creator Favij. He is positioned on the right side of the frame within the "Total Red" studio set while focused on playing with a mobile gaming controller. The left side of the red background is used as negative space for the GameNow logo and the slogan "Play fast, play everywhere." At the bottom a large white interface block contains promotional text for the GigaNetwork 5G and a bright red "Prova per 1 mese" button. The layout demonstrates the integration of commercial photography with web design elements. Photography by Alvise Guadagnino.
A dynamic professional studio portrait of content creator Favij for the Vodafone GameNow campaign. He is sitting, facing slightly to the left, with an extremely shocked and wide-eyed expression, mouth agape in surprise. He is holding the professional gaming controller with a mounted smartphone (red case) with his left hand, while his right hand is raised, clutching his messy brown hair. He is wearing an unbuttoned dark denim shirt over a white t-shirt. The setting is the monochromatic "Total Red" room with the Monstera plant, red cabinet, and white lamp visible. Photography by Alvise Guadagnino.
A dynamic professional portrait of content creator Favij for the Vodafone GameNow campaign. He is sitting and looking directly at the camera with an energetic, wide-eyed expression and his mouth open mid-exclamation. He is holding a professional gaming controller with both hands, which has a smartphone with a red case mounted on it. He wears a grey crewneck sweatshirt. The setting is a stylized "Total Red" room with a Monstera plant and a white lamp in the background. Photography by Alvise Guadagnino.
A professional close-up portrait of content creator Favij for the Vodafone GameNow campaign. He looks off-camera to the right with a wide-eyed expression of shock and intense focus. In his right hand, he holds a smartphone protected by a vibrant red case, raising it slightly. His left hand rests on the forearm-rest of the chair, with his index finger and thumb forming a 'look' or pinpoint gesture. He is wearing a dark grey crewneck sweatshirt. The background is a clean, monochromatic "Total Red" wall. The lighting is clean and commercial, isolating the subject. Photography by Alvise Guadagnino.
A professional close-up portrait of content creator Favij for the Vodafone GameNow campaign. He is looking directly at the camera with a partially surprised expression. In his right hand, he holds a smartphone protected by a vibrant red case, while his left hand is raised to his chin in a thoughtful gesture. He is wearing a grey crewneck sweatshirt. The background is a clean, monochromatic "Total Red" studio environment with a red Monstera plant and furniture, illuminated by smooth commercial lighting. Photography by Alvise Guadagnino.
A professional studio shot of content creator Favij for the Vodafone GameNow campaign. He is sitting in a dynamic pose, smiling while holding a smartphone attached to a professional gaming controller. He is wearing a grey crewneck sweatshirt and dark trousers. The scene is set in a vibrant, monochromatic "Total Red" environment with coordinated furniture, including a sideboard, a Monstera plant, and a lamp. The lighting is clean and commercial, creating a sharp contrast between the subject and the iconic Vodafone-red background. Photography by Alvise Guadagnino.
A professional studio shot of content creator Favij for the Vodafone GameNow campaign. He is captured in a dynamic, surprised pose with his mouth open in excitement while playing on a smartphone attached to a gaming controller. He is wearing a grey crewneck sweatshirt and dark jeans. The setting is a stylized "Total Red" monochromatic room with red furniture, a red Monstera plant, and a white lamp providing a clean pop of light. The composition emphasizes the thrill of mobile gaming against the iconic Vodafone brand color. Photography by Alvise Guadagnino.
A professional studio portrait of content creator Favij for the Vodafone GameNow campaign set in the monochromatic "Total Red" room. He is seated centrally and is slightly angled to his right with a relaxed posture on his chair. He is intensely focused and immersed in playing a video game on a console that adapts to the smartphone with a red case held with both hands. He is wearing the grey t-shirt featuring his large logo outlined in rainbow colors. The background is completely red except for a picture frame and a floor lamp and a small plant pot visible behind him. The lighting is clean and commercial. Photography by Alvise Guadagnino.
A professional studio portrait of content creator Favij for the Vodafone GameNow campaign set against a vignetted red background. He is captured in a half-length shot with his entire body leaning slightly towards his left. He is holding the smartphone in a red case with his right hand and pointing to it with his left index finger. His expression is surprised and joyful with wide eyes and his mouth open while looking directly at the camera. He is wearing a grey unbuttoned flannel shirt over a charcoal grey hooded sweatshirt. The lighting is clean and commercial. Photography by Alvise Guadagnino.
A professional studio portrait of content creator Favij for the Vodafone GameNow campaign set against a vignetted solid red background that fades to darker red in the corners. He is positioned centrally in a half-length shot slightly turned to his left in a dynamic three-quarter pose. He is looking directly at the camera with a pleased and happy expression with his eyes wide and mouth open in surprise and joy as if interrupted while playing. He is wearing a grey unbuttoned flannel shirt over a charcoal grey hooded sweatshirt. His hands hold a gaming controller with a phone mounted in a red case. The lighting is clean and dramatic. Photography by Alvise Guadagnino.
A professional studio portrait of content creator Favij for the Vodafone GameNow campaign set against a vignetted red background. He is captured in a half-length frontal shot in a victory pose. His left arm is raised and bent with a clenched fist to celebrate winning while his right hand holds the game controller and mounted smartphone forward to showcase the hardware. He is wearing a grey unbuttoned flannel shirt over a charcoal grey hooded sweatshirt. His expression is triumphant and joyful looking directly at the camera. The lighting is clean and emphasizes the textures of the clothing and the gaming gear. Photography by Alvise Guadagnino.
A professional studio portrait of content creator Favij for the Vodafone GameNow campaign set against a vignetted solid red background. He is captured in a half-length shot with his entire body leaning sharply towards his left. He is holding the professional gaming controller and smartphone with a red case using both hands. His expression is one of extreme shock with wide eyes and his mouth open in amazement while his gaze is fixed intensely on the phone screen. He is wearing a grey unbuttoned flannel shirt over a charcoal grey hooded sweatshirt. The lighting is dramatic and emphasizes the dynamic movement of the pose. Photography by Alvise Guadagnino.
A wide total-body backstage shot of content creator Favij during the Vodafone GameNow photo shoot. He is positioned centrally on a seamless white backdrop with studio lights and photographic equipment visible on the sides. He is wearing a dark denim shirt over a red t-shirt with black skinny jeans and black sneakers. He stands with his legs slightly apart and a joyful and triumphant expression while looking directly at the camera. His right hand holds up a smartphone in a red case to show it off and his left hand rests naturally by his side. The high-key lighting of the professional studio setup creates a clean and modern atmosphere. Photography by Alvise Guadagnino.
A professional studio portrait of content creator Favij for the Vodafone GameNow campaign set against a seamless pure white background. He is wearing the grey t-shirt featuring the large Favij logo outlined in rainbow colors. He is looking directly at the camera with a shocked and wide-eyed expression with his mouth open in surprise. He is holding the professional gaming controller with the mounted smartphone and vibrant red case using both hands. The hands are positioned centrally holding the entire setup high and facing forward to clearly display the controller and the phone screen directly to the viewer. The lighting is high-key and commercial. Photography by Alvise Guadagnino.
A professional studio portrait of content creator Favij for the Vodafone GameNow campaign, set against a seamless pure white background. He is wearing a grey t-shirt featuring the large, iconic Favij logo outlined in rainbow colors. He is facing the camera, but his head is tilted sharply upward with eyes half-closed and mouth slightly agape, mimicking a "dazzled" expression. His right arm is sharply bent, holding a smartphone with a vibrant red case close to his face. His left hand rests firmly on his hip. The lighting is strong and high-key, emphasizing the vivid colors of the logo and the red phone. Photography by Alvise Guadagnino.
A professional studio portrait of content creator Favij for the Vodafone GameNow campaign, set against a seamless pure white background. He is wearing a grey t-shirt with the large Favij logo outlined in rainbow colors. He is captured in a dynamic pose, leaning his torso backwards as if reacting in shock to the game, while counterbalancing his movement by holding a smartphone with a red case forward with both hands. His expression is one of total amazement, with eyes wide and mouth open. The high-key lighting emphasizes the vivid colors of the logo and the phone. Photography by Alvise Guadagnino.
A professional studio portrait of content creator Favij for the Vodafone GameNow campaign, set against a seamless pure white background. He is captured in a triumphant victory pose, looking at the camera with a satisfied smile. He is wearing a grey t-shirt featuring the large Favij logo outlined in rainbow colors. In his right hand, he holds the professional gaming controller with the smartphone (red case) angled toward the lens, while his left arm is raised with a clenched fist in a celebratory gesture. The lighting is bright and high-key, emphasizing the colors of the logo and the gaming device. Photography by Alvise Guadagnino.
A technical preparatory sketch for the Vodafone GameNow photo shoot featuring content creator Favij. The drawing uses a cavalier axonometric projection to map the studio layout including the central "Total Red" set and the complex professional lighting system. The primary diagram shows the subject seated centrally with an overhead Profoto B1 light and a deep umbrella and a large white reflector board on the floor to bounce light. The sketch also includes technical annotations for strip boxes and beauty dishes and camera placement on a tripod. At the bottom a smaller thumbnail sketch visualizes the intended final composition with symmetrical background elements and a centered subject. Photography planning by Alvise Guadagnino.

VODAFONE | FAVIJ "GAME NOW"

For the launch of VODAFONE GAMENOW™, Italy’s premier 5G CLOUD GAMING PLATFORM. The project marks a major collaboration with FAVIJ, Italy’s most influential gaming creator and the first in the country to reach the 1M subscriber milestone. The campaign showcases the liberation of gaming from traditional hardware, delivering console-quality experiences on any mobile device.

 

 

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