CAMPARI /

CREATION

agency: we are social

Photography
Post-Production

A close-up on-set portrait of an artist working on a sculpture during the filming of the Campari Creation TV commercial, directed by Paolo Sorrentino. The subject, a man with a gray beard, is shown with a focused expression, his hands touching a clay bust inside a rustic greenhouse. Photography by Alvise Guadagnino, capturing the craftsmanship and artistic detail behind the official brand campaign.
A close-up on-set fashion photograph from the Campari Creation campaign, captured during the filming of the TV commercial directed by Paolo Sorrentino. The image shows the delicate profile of a model draped in a translucent white veil, with other veiled figures blurred in the background. The scene is set inside a historic glass greenhouse with soft, ethereal light. Photography by Alvise Guadagnino, highlighting the sculptural and classical art direction of the official production.
A wide shot of the artistic set for the Campari Creation campaign, showing three terracotta-colored female sculptures seated in a symmetrical arrangement inside a sunlit glass greenhouse. The sculptures are positioned on a stone table above a rustic circular trough, reflecting the mythological and neoclassical aesthetic of the production directed by Paolo Sorrentino. Photography by Alvise Guadagnino documenting the intricate set design and atmosphere.
An on-set cinematic fashion photograph from the Campari Creation campaign, captured during the production of the TV commercial directed by Paolo Sorrentino. Three models draped in translucent white veils sit in a symmetrical composition inside an ancient glass greenhouse. The soft, diffused light and classical poses evoke a mythological and sculptural aesthetic. Photography by Alvise Guadagnino, documenting the high-end artistic direction of the official brand campaign.
A medium shot of a model draped in a translucent white veil, standing inside a historic glass greenhouse on the set of the Campari Creation campaign. The image was captured during the filming of the official commercial directed by Paolo Sorrentino. The soft, natural light filtering through the greenhouse roof highlights the texture of the fabric and the ethereal atmosphere. Photography by Alvise Guadagnino, documenting the high-end production and mythological art direction.
An on-set cinematic portrait from the Campari Creation campaign, captured during the filming of the TV commercial directed by Paolo Sorrentino. An older male artist with a gray beard and bare feet rests in a vintage leather armchair inside a weathered greenhouse. His hands have traces of clay, and a sculpture is visible in the blurred foreground. Photography by Alvise Guadagnino, documenting the behind-the-scenes artistry and setting of the official production.
A full-length on-set photograph from the Campari Creation campaign, captured during the filming of the TV commercial directed by Paolo Sorrentino. A male model wearing a white draped wrap stands barefoot on white sand in front of a massive, sculptural tree trunk. The desaturated tones and monumental scale evoke a mythological aesthetic. Photography by Alvise Guadagnino, documenting the official brand production.
An on-set cinematic editorial shot from the Campari Creation campaign, captured during the filming of the TV commercial directed by Paolo Sorrentino. A male model is framed against a majestic ancient tree, with a female model and a red Campari cocktail in the foreground. The photography by Alvise Guadagnino documents the high-end production and mythological aesthetic of the official brand campaign.
A tight portrait of a male model with curly hair on the set of the Campari Creation campaign. The image is an on-set photograph captured during the filming of the TV commercial directed by Paolo Sorrentino. The focus is sharp on the subject's face against a dark, textured background, emphasizing a cinematic and intense aesthetic. Photography by Alvise Guadagnino for the official brand production.
A professional bartender in a black waistcoat and tie holding an Americano cocktail at a luxury bar. Behind him, rows of illuminated Campari bottles create a vibrant red backdrop. In the foreground, a unique silver tray featuring a snake design rests on the counter. This cinematic shot is part of the Campari Creation campaign directed by Paolo Sorrentino, with photography by Alvise Guadagnino capturing the elegance and brand identity of the production.
A collection of social media screenshots showing the official Campari Italia campaign on Facebook and Instagram, featuring photography by Alvise Guadagnino. The collage highlights the use of on-set editorial portraits, cinematic greenhouse shots, and promotional videos from the Campari Creation campaign directed by Paolo Sorrentino, demonstrating the real-world application of the photography project.
A vertical social media asset for the official Campari Italia campaign, featuring a collage of an older artist with a gray beard. The images show him working closely on a clay sculpture, with a large close-up of his weathered face emphasizing the craftsmanship and passion behind the "Creation" theme. Part of the campaign directed by Paolo Sorrentino, with photography by Alvise Guadagnino documenting the artistic production.
A creative social media collage for the official Campari Italia campaign. The central image features a veiled model seated in a greenhouse, surrounded by artistic crops of a Campari cocktail with ice and a checkered architectural pattern. Part of the Campari Creation series directed by Paolo Sorrentino, with photography by Alvise Guadagnino documenting the campaign's visual assets and artistic direction.
A vertical social media asset for the official Campari Italia campaign, showing a central model and two seated models draped in translucent white veils inside a historic glass greenhouse. The composition is symmetrical and ethereal, reflecting the mythological art direction of the project. Part of the Campari Creation series directed by Paolo Sorrentino, with photography by Alvise Guadagnino documenting the campaign's visual identity.
A vertical social media asset for the official Campari Italia campaign, featuring a female model in a white draped dress holding an Americano cocktail. She is posed against a dramatic, textured natural background. This digital content is part of the Campari Creation series directed by Paolo Sorrentino, with photography by Alvise Guadagnino documenting the campaign's visual identity and cinematic mood.
A creative social media asset for the Campari Italia official campaign, featuring a collage of a male model. The central image shows the model full-length in a white wrap against a large sculptural tree, overlaid with close-up crops of his eyes and face. Part of the Campari Creation series directed by Paolo Sorrentino, with photography by Alvise Guadagnino documenting the campaign's visual assets and mythological theme.
A vertical social media asset for the official Campari Italia campaign, featuring a professional bartender presenting an Americano cocktail. The creative layout includes side panels with models in a lounge setting and a background of illuminated Campari bottles. This digital content is part of the Campari Creation series directed by Paolo Sorrentino, with photography by Alvise Guadagnino documenting the campaign's visual identity.

CAMPARI | CREATION

CAMPARI returns to the screen with “CREATION”, a breathtaking campaign directed by Academy Award winner PAOLO SORRENTINO. Developed by HAVAS Milan (Giovanni Porro) + We Are Social is a journey into the heart of Inspiration. Broadcast across TV and DIGITAL PLATFORM, the visual narrative is a tribute to creativity and art brought to life through Sorrentino’s unmistakable aesthetic and FILMMASTER’s high-end production + effects by EDI.

 

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Valeria Vedovatti for the adidas Always Original campaign. She is sitting on a high stool at a vintage red architect's drafting table. She wears a green adidas t-shirt, black shorts, and white adidas Forum Bold trainers with black socks. Cinematic lighting creates a dramatic atmosphere in an industrial space with a staircase in the background. Photo by Alvise Guadagnino.ADIDAS VALERIA VEDOVATTI