ADIDAS /
125° COVERCIANO
agency: we are social
Photography
Post-Production
ADIDAS and the AZZURRI Celebrate 125 Years with a Special Edition Kit Drop
To pay tribute to the federation founded on March 26/1898, ADIDAS released a special drop inspired by the ITALIAN NATIONAL TEAM’s first kit, worn during its inaugural match over a century ago. The collection merges the heritage of loose-fitting cotton jerseys with the cutting-edge feel of modern performance technology. We shot the CAMPAIGN at COVERCIANO, the legendary home of the Italian National Team, capturing the players in such a historic and sacred location allowed us to bridge the gap between football’s golden origins and its future.
