ADIDAS /

STAN SMITH "GREEN LAUNCH"

agency: we are social

Photography
Post-Production

A professional vertical campaign photograph of Italian rapper Marracash for the adidas Stan Smith "Green Midas Touch" project. Marracash is seated in the center on a low table covered with white books, looking down with a serious expression while wearing white headphones. He wears a dark green adidas jacket over an Ivy Park hoodie and white adidas Stan Smith sneakers. Below his shoes, fresh green grass grows on the white studio floor. In the foreground, open white vinyl records are spread on the ground, creating a visual perspective towards the artist. The scene is framed by a thick white work table on the left and a sofa with a white cloth on the right. Details like his Rolex GMT-Master II, a gold bracelet, and "WILDLIFE" tattoos on his fingers are visible. Photo by Alvise Guadagnino.
A professional vertical campaign photograph of Italian rapper Fabri Fibra for the adidas Stan Smith project. He is sitting on a white wooden work table in a minimalist total white studio. Following the "Green Midas Touch" concept, his feet rest on a white metal chair where lush green grass and ivy are growing upon contact with his sneakers. Fabri Fibra is captured in a candid moment, laughing and partially covering his face with his right hand. He wears a green adidas long-sleeve shirt with white stripes and matching white track pants. The bright, clean environment emphasizes the vibrant green of the plants and his clothing. Photo by Alvise Guadagnino.
A professional vertical campaign photograph of Frah Quintale for the adidas Stan Smith "Sustainable" collection. He is sitting on a white wooden step stool in a minimalist, total white studio. Frah Quintale wears a green adidas tracksuit with white stripes and a white bucket hat, looking directly into the camera. His left foot rests on a step where green grass and ivy are growing, following the "Midas Touch" creative concept. Next to him is a white work table with artistic tools, and behind him hangs a framed green and white illustration. The image highlights the recycled sneakers and the environmental theme. Photo by Alvise Guadagnino.
A professional horizontal campaign photograph of Marracash for the adidas Stan Smith project, as published in Vanity Fair. Marracash is sitting in a powerful, front-facing pose on a thick white wooden work table in a minimalist white studio. He wears a total denim outfit by Louis Vuitton with an intricate monogram pattern, clear-lens glasses, and a confident, intense expression. The setting includes artistic tools, stacks of books on a rolling cart, and a skylight above. The composition features negative space on the right for editorial layout. Photo by Alvise Guadagnino.
A professional campaign photograph of Italian singer Mara Sattei for the adidas Stan Smith project, shot from a low angle. She is posing on an outdoor terrace completely covered in ivy and lush plants. She wears a silver vinyl cutout bodysuit by Alessandro Vigilante and ecru Topshop straight-leg pants with button-tab details, paired with white adidas Stan Smith sneakers. Her pose is powerful, with legs slightly apart and one shoulder forward. Her blonde bob hairstyle is slightly messy, with a few strands falling across her face as she looks intensely into the camera. The background features a wicker peacock chair, white paper lanterns, and a pergola structure. Warm, natural light filtered through the greenery creates a vibrant and sophisticated atmosphere. Photo by Alvise Guadagnino.
A professional horizontal campaign photograph of Paola Turani for the adidas Stan Smith "Sustainable" collection. She is sitting in a relaxed pose on a minimalist white sofa in an all-white living space. Her feet, wearing the recycled Stan Smith sneakers, rest on a white ottoman where green grass grows at the point of contact, representing the "Green Midas Touch" concept. The room features a wooden floor with yoga equipment and weights, a small table with a lamp and cups, and a skylight window above. The composition is bright and airy, emphasizing sustainability and well-being. Photo by Alvise Guadagnino.
A professional vertical campaign photograph of Italian model and influencer Paola Turani for the adidas Stan Smith project. She is posing outdoors on a white terrace overflowing with lush green and colorful flowering plants. Paola has a confident, direct gaze at the camera with a slight, confident smile. She wears a total look by REDValentino featuring a denim skirt and matching tie-front top with intricate embellishments, paired with a white Staud Lisa Poplin Tie Crop Shirt. She has her hands casually tucked into the front pockets of her skirt. She wears classic white adidas Stan Smith sneakers. The background is a clean white textured wall bathed in bright, warm natural daylight, emphasizing the rich colors of the outfit and the flora. Photo by Alvise Guadagnino.
A professional vertical campaign photograph of Italian influencer Paola Turani for the adidas Stan Smith project. She is sitting on a modern high-back wicker peacock chair on a lush terrace. She wears a purple and white checkered coordinated knit set by Maje, consisting of a short skirt and a cropped t-shirt with delicate white floral lace embroidery along the hem. She completes the look with white adidas Stan Smith sneakers. Her body is leaned forward, elbows on her knees, and hands framing her face with an intense gaze. The foreground is framed by out-of-focus green leaves, creating a sense of depth. Warm, natural light highlights the textures of the knitwear and the chair. Photo by Alvise Guadagnino.
A professional vertical photograph of Italian YouTuber Sespo seated on the white staircase of a minimalist, total-white multi-level studio. Following the 'Green Midas Touch' concept, a patch of lush green grass and ivy flourishes on the floor at the exact contact point with his right Stan Smith sneaker, creating a vibrant focal point in the monochromatic space. He is seated in a natural, intimate pose, focused on adjusting the left sneaker on an upper step, yet looking directly at the camera. He wears a dark teal t-shirt, white distressed jeans, and white socks. On the lower level are a grey backpack and a small white table with a clock and a dome lamp. Leaning against the back wall is the framed, white-on-white textural artwork with cross, circle, triangle, and square shapes, defined by heavy brushstrokes. The light is soft and diffused. Photo by Alvise Guadagnino.
A professional digital mockup featuring three smartphones displaying Instagram posts from the adidas Stan Smith campaign. From left to right: Mara Sattei's profile showing her posing in a lush garden; Vanity Fair Italia's profile featuring a portrait of Marracash in a green jumper; and Fabri Fibra's profile with him laughing on a white table. The phones are arranged in a dynamic perspective against a clean white background. Each post showcases the high-end photography and the 'Green Midas Touch' concept, reaching a massive social media audience. Photo by Alvise Guadagnino.
A professional photograph of an open double-page spread in Vanity Fair magazine featuring the adidas Stan Smith campaign with Italian rapper Marracash. On the right page, a full-page portrait shows the rapper immersed in lush green plants, representing the "Green Midas Touch" concept. The left page contains the article's title, "SONO STATO ALL’INFERNO E SONO TORNATO", along with the introductory text and interview. The magazine is presented on a clean surface, showcasing the high-end editorial result of the photography project. Photo by Alvise Guadagnino.
A professional photograph of the second open double-page spread in Vanity Fair magazine featuring Italian rapper Marracash for the adidas Stan Smith campaign. The magazine is placed among real green succulent plants to enhance the "Green Midas Touch" concept. On the right page, Marracash is seated on a low white table, looking directly at the camera while wearing white headphones. He is dressed in a dark green adidas jumper and white track pants. Below his feet, a patch of grass grows on the white floor. The left page features the continuation of the interview with a bold quote: "LA SCONFITTA TI CAMBIA LA VITA." Photo by Alvise Guadagnino.
A professional composite photograph merging two key elements of the adidas Stan Smith campaign with Italian rapper Marracash. The background is a large-scale, detailed photograph of Marracash in the minimalist white studio, sitting on a wooden table in a total denim Louis Vuitton outfit with glasses and an intense gaze. This background is partially overlaid by a printed, transparent page of the Vanity Fair editorial spread, showing the open magazine nestled among lush green succulent plants. Crucially, the real plants cast intricate natural shadows of leaves and stems across the printed page, creating a sophisticated play of light and shadow that enhances the 'Green Midas Touch' concept, which is also visible as grass under Marracash's feet in the magazine image. Photo by Alvise Guadagnino.
A professional grid of six behind-the-scenes photographs documenting the production of the adidas Stan Smith campaign in a minimalist white studio. The grid is set against a blurred background of the final Marracash campaign shot in a Louis Vuitton denim outfit. The images show photographer Alvise Guadagnino working with various talents and his professional crew: top-left, shooting Sespo on a ladder; top-center, reviewing shots on a monitor with Frah Quintale and the creative team; top-right, photographing Fabri Fibra; bottom-left, checking early shots with Paola Turani and her team; bottom-center, a low-angle shot of Alvise photographing Marracash; bottom-right, the full crew observing Alvise during the final Marracash session. The photos highlight the professional lighting equipment, video monitors, and the collaborative atmosphere. Photo by Alvise Guadagnino.

ADIDAS | STAN SMITH "GREEN LAUNCH"

Retiring the legacy STAN SMITH models in favor of a more sustainable future is a bold statement of ADIDAS commitment to the planet. This campaign redefines the concept of an “Icon,” showcasing how the Stan Smith evolves through the lens of sustainability. Featuring a powerhouse lineup of Italian talent: MARRACASH, FABRI FIBRA, MARA SATTEI , PAOLA TURANI and SESPO, where talents are captured in stark white everyday scenarios where GREEN, the signature color of eco-sustainability, takes center stage. Each set is meticulously styled with props reflecting the artist’s specific background, while real plants grow from the SHOE’S SOLES to symbolize the high-quality recycled materials. It’s a modern “MIDAS TOUCH,” where everything the brand touches doesn’t just turn to gold, but grows toward a greener future.

 

BEHANCE

VANITY FAIR

GENIUS 🎶

PRESSREADER

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