AMEX /

THE UNCOVER ft MSGM

agency: we are social

Photography
Post-Production

A dynamic fashion editorial shot for the American Express and MSGM limited-edition collaboration. A smiling model with long flying braids is captured in motion, wearing a bright orange crop top and magenta trousers against a vibrant blue studio floor. She is proudly displaying the exclusive, vibrant blue phone cover that is designed to showcase the new Gold Card even during mobile payments. Behind her is a glowing neon cube frame, emphasizing the modern and digital innovation of the partnership.
A wide-angle fashion portrait for the American Express x MSGM campaign. A male model with short blonde hair, wearing a mauve MSGM hoodie and white cargo pants, is sitting on a silver aluminum suitcase. He is positioned in front of a glowing neon cube frame on a deep blue studio floor. He wears the limited-edition blue phone pouch displaying the gold metal Amex card, perfectly capturing the premium travel lifestyle theme of the collaboration.
A dynamic wide shot for the American Express x MSGM campaign. A model in a vibrant yellow trench coat and trousers walks energetically carrying pink and white shopping bags. She wears the blue limited-edition phone pouch displaying the gold metal Amex card. The scene is set against a dark blue studio floor with a large glowing neon cube, capturing the fusion of luxury fashion and premium financial services.
A close-up fashion shot for the American Express x MSGM campaign focusing on the movement of a colorful striped pleated skirt. The model wears a black ribbed top and the limited-edition blue leather phone pouch, which holds the gold metal American Express card. The dynamic composition and vibrant primary colors highlight the artistic and fashion-forward nature of "The UnCover" project.
A studio fashion portrait for the American Express x MSGM "The UnCover" campaign. The model wears a black ribbed top and a colorful striped pleated skirt, posing inside a glowing white neon frame. She is wearing the limited-edition blue leather phone pouch around her neck, which features a transparent window displaying the new metal Gold Card. The vibrant blue background and sharp studio lighting emphasize the high-fashion and tech-lifestyle fusion of the project.
A professional fashion portrait for the American Express x MSGM "The UnCover" campaign. A male model with short blonde hair is posing within a glowing neon cube structure, wearing a pink t-shirt and a patterned black and white denim jacket. He is showcasing the limited-edition blue leather phone pouch that displays the gold metal American Express card. The shot features a deep blue studio background and high-end commercial lighting.
A close-up fashion shot for the American Express x MSGM campaign featuring a male model. He wears a pink t-shirt under a black and white patterned denim jacket, showcasing the limited-edition blue leather phone pouch. The pouch displays the metal Amex Gold Card through its custom window. The shot highlights the contemporary, unisex appeal of the "The UnCover" accessory against a deep blue studio background.
A second professional fashion portrait for the American Express and MSGM limited-edition collaboration. A model with short blonde hair is posing on a vibrant blue studio floor, wearing an striking monochrome yellow trench coat and matching trousers. She displays the exclusive blue phone pouch containing the new metal Gold Card. Behind her, a minimalist, glowing neon white cube frame creates depth, highlighting the sharp contrast between the yellow, blue, and white elements in this high-end commercial shot by Alvise Guadagnino.
A detailed fashion shot from the American Express x MSGM "The UnCover" campaign. The image focuses on a model wearing a vibrant yellow leather trench coat and matching trousers. Hanging from her neck is the limited-edition blue phone pouch, which clearly displays the gold metal American Express card through a transparent window. The background features a deep blue studio floor and a glowing white neon structure, emphasizing the premium quality of the materials and the collaboration's branding.
A high-fashion product detail shot for the American Express x MSGM "The UnCover" campaign. The model is wearing a bright yellow leather trench coat and holding white and pink shopping bags. Around her neck, the blue limited-edition phone pouch displays the gold metal American Express card. The composition uses sharp studio lighting and a deep blue background to highlight the premium lifestyle and retail theme of the collaboration.
A lifestyle product shot for the American Express x MSGM "The UnCover" campaign. A model wearing a "Fantastic Green" MSGM hoodie and white cargo pants sits on a silver rimowa-style aluminum suitcase. He holds the limited-edition blue phone pouch, which prominently features the gold metal American Express card. The shot highlights the travel and premium utility aspect of the collaboration, set against a dark blue studio background.
A joyful studio portrait for the American Express x MSGM "The UnCover" campaign. A smiling model is captured in a candid, high-energy moment, wearing an orange waistcoat and gradient pink-to-orange trousers. She displays the limited-edition blue phone pouch designed to showcase the metal Gold Card. The shot is framed by a glowing neon cube against a deep blue background, emphasizing the vibrant colors and the premium lifestyle feel of the collaboration.
A professional fashion detail shot for the American Express x MSGM "The UnCover" campaign. The model is wearing a black tank top with the MSGM logo and white leather trousers, revealing a butterfly tattoo on her torso. She is wearing the limited-edition blue phone pouch around her neck, which showcases the metal Amex Gold Card. The composition is set against a deep blue background with a glowing neon vertical light, emphasizing a modern and edgy commercial aesthetic.
A professional fashion editorial portrait for the American Express x MSGM "The UnCover" campaign. A blonde model wearing a black MSGM crop top and white trousers poses inside a large glowing neon cube structure. She is wearing the limited-edition blue phone pouch displaying the gold metal American Express card. The lighting is sharp against a deep blue background, highlighting the modern, high-tech aesthetic of the collaboration shot by Alvise Guadagnino.
A screenshot of the official American Express Italy landing page for "The UnCover" campaign, featuring photography by Alvise Guadagnino. The page showcases the limited-edition blue phone-pouch created by MSGM to highlight the new metal Gold Card. The layout includes professional product shots of the metal card and models wearing the accessory, explaining the contest to win one of the 1000 limited-edition pieces.

AMEX | THE UNCOVER ft MSGM

To celebrate the launch of the new metal Gold Card, AMERICAN EXPRESS partnered with MSGM to solve a modern dilemma: as mobile payments rise, physical cards often stay hidden. To turn this habit into a style statement, American Express joined forces with MSGM for an unique collaboration “THE UNCOVER“: a limited-edition PHONE COVER that displays the new GOLD CARD even during mobile payments.

Director: Rocco Brandini
Photographer: Alvise Guadagnino

 

OUTPUMP

BEHANCE

MARIE CLAIRE

AMERICAN EXPRESS WEBSITE

MSGM IG

MC2 ST. BARTH MSS25
A professional lifestyle portrait of Italian rapper Fabri Fibra for the adidas ZX 2K Boost Pure campaign. He is sitting on a large black and white striped bean bag chair on a dark wooden floor. He is wearing a total black hoodie and joggers paired with white and grey and black adidas ZX 2K Boost Pure sneakers with orange details and white socks. He has a calm and serious expression while looking away from the camera and his left hand adjusts his black adidas baseball cap. The background features a bookshelf with vinyl records and a gold record and a "Io Odio Fabri Fibra" poster. The ambient lighting from a floor lamp and a globe lamp creates a professional and intimate mood. Photography by Alvise Guadagnino.ADIDAS FIBRA ZX & EQT