MC2 ST.BARTH /

MAN SS25 Campaign

MC2 ST.BARTH

Photographer

MC2 ST.BARTH | MAN SS25 Campaign

A vibrant MENSWEAR CAMPAIGN for MC2 captured in the heart of MIAMI. Shot at the iconic FREEHAND MIAMI and the city’s surrounding BEACHES, the project embodies the ULTIMATE SUMMER ESCAPE. The imagery highlights the brand’s signature COLORFUL AESTHETIC, blending the retro-cool atmosphere of the hotel with the raw, sun-drenched energy of the Atlantic coast, defining a visual narrative that celebrates freedom, leisure and high-end resort wear under the Florida sun.

Photographer: Alvise Guadagnino
Post-Production: Dario De Sirianna

MC2 IG

MC2 WEBSITE

MC2 ST. BARTH LE CHEMISE WSS26_1
A dynamic fashion editorial shot for the American Express and MSGM limited-edition collaboration. A smiling model with long flying braids is captured in motion, wearing a bright orange crop top and magenta trousers against a vibrant blue studio floor. She is proudly displaying the exclusive, vibrant blue phone cover that is designed to showcase the new Gold Card even during mobile payments. Behind her is a glowing neon cube frame, emphasizing the modern and digital innovation of the partnership.AMEX x MSGM