POSTE ITALIANE /

VIVERE PROTETTI

Superhumans + Think Cattleya

Photographer

A creative commercial photograph for Poste Italiane's "Vivere Protetti" insurance campaign. A family consisting of a father, mother, and a young girl on a skateboard are shown as miniature figures on a solid blue background. Each family member wears yellow protective gear with the "P" logo. A giant hand is placing a protective yellow shield over them, symbolizing safety and family insurance coverage. Photography by Alvise Guadagnino.
A creative commercial photograph for Poste Italiane's "Vivere Protetti" insurance campaign. A miniature figures of a man and a woman in sport attire are shown on a blue background, both wearing yellow protective vests with the "P" logo. A giant hand is placing a protective yellow shield over them, symbolizing personal and health insurance coverage. Photography by Alvise Guadagnino.
A creative commercial photograph for Poste Italiane's "Vivere Protetti" insurance campaign. A family with a young girl on a skateboard and their dog are depicted as miniature figures on a vibrant blue background, each wearing yellow protective gear with the "P" logo. A giant hand places a protective shield on the father, symbolizing safety and insurance coverage for the home and family. Photography by Alvise Guadagnino.
A creative commercial photograph for Poste Italiane's "Vivere Protetti" insurance campaign. Miniature figures of a family with a dog and a girl on a skateboard are shown on a blue background alongside a miniature house and a yellow car. All elements, including the car, feature yellow protective gear with the "P" logo. A giant hand is placing a protective shield over the father, symbolizing comprehensive insurance for family, home, and mobility. Photography by Alvise Guadagnino.
A creative commercial photograph for Poste Italiane's "Vivere Protetti" insurance campaign. Miniature figures of a family with a dog and a girl on a skateboard are positioned in front of a model house and a yellow car on a blue background. All subjects and objects are fitted with yellow protective gear featuring the "P" logo. A giant hand is placing a protective yellow shield over the scene, symbolizing integrated insurance solutions. Photography by Alvise Guadagnino.
A screenshot of the official Poste Italiane website featuring the "Poste Vivere Protetti" insurance campaign. The main banner shows the family and home creative photography with the slogan "Proteggi ciò che ami". Below, four icons represent different protection lines: family, home, pets, and savings, all using the miniature creative concept. Photography by Alvise Guadagnino.
A screenshot of the official Poste Italiane website landing page for "Protezione Persona" insurance. The layout features a blue banner with the creative miniature photography of a family wearing yellow protective gear. The text describes insurance coverage for accidents and illness, highlighting 5 dedicated modules and 9 combinable covers. Photography by Alvise Guadagnino.
A creative commercial photograph for Poste Italiane's "Vivere Protetti" insurance campaign focused on pet protection. A grey British Shorthair cat and a wire-haired dachshund are shown as miniature figures on a blue background, both wearing yellow protective vests with the "P" logo. A giant hand gently pets the dog, symbolizing care and insurance coverage for pets. Photography by Alvise Guadagnino.
A creative commercial photograph for Poste Italiane's "Vivere Protetti" insurance campaign focused on home protection. A miniature orange house with a brown roof is shown on a blue background. A giant hand is placing a yellow protective shield, shaped like a roof and featuring the "P" logo, over the house to symbolize insurance security and safety. Photography by Alvise Guadagnino.
A screenshot of the official Poste Italiane website landing page for "Protezione Animali Domestici" insurance. The layout features a blue banner with creative miniature photography of a grey cat and a wire-haired dachshund, both wearing yellow protective vests. A giant hand is gently petting the dog. The text outlines veterinary expense coverage for accidents or illness and civil liability for pets. Photography by Alvise Guadagnino.
A screenshot of the official Poste Italiane website landing page for "Protezione Patrimonio" insurance. The layout features a blue banner with creative miniature photography of a giant hand placing a yellow protective roof over a model house. The text outlines insurance for home and asset protection, featuring 3 combinable covers and a module for civil liability and legal protection. Photography by Alvise Guadagnino.
A showcase of three vertical campaign posters for Poste Italiane "Vivere Protetti" on the Superhumans creative agency website. The posters feature creative photography by Alvise Guadagnino, using miniature subjects (pets, a house, and a family) on a blue background, each protected by yellow gear and a giant hand. The agency's logo "superhumans" is visible at the top.
A creative commercial photograph for Poste Italiane's "Vivere Protetti" insurance campaign. Miniature figures of a family in ski and snowboard gear are shown on a blue background. The mother holds skis and the daughter is on a snowboard, both wearing yellow protective vests and helmets with the "P" logo. A giant hand is placing a protective shield over them, symbolizing insurance for winter sports and family activities. Photography by Alvise Guadagnino.
A screenshot of the official Poste Italiane website for "Poste Vivere Protetti" insurance solutions. The main blue banner features the creative miniature photography of a family in winter sports gear (skis and snowboard) with a giant hand placing a protective yellow shield over them. The text reads "Nell'avventura della vita quotidiana assicurati anche on line". Photography by Alvise Guadagnino.

SUPERHUMANS x Poste Italiane | Vivere Protetti

How do you make insurance feel as essential as a smartphone? By speaking a language everyone understands. For this creative campaign, SUPERHUMANS for POSTE ITALIANE took the concept of “protection” literally, creating bespoke “covers” for everything we value most: our homes, our cars, our travels, and even our pets. The project turns a daily habit into a powerful metaphor for security, proving that if you’d cover your phone, you should definitely cover your life.

 

 

Agency: SUPERHUMANS
Project: Poste Assicura
Production: Think Cattleya
Director: Riccardo Digiacomo
Photographer: Alvise Guadagnino
Post-Production: Giulia Galletti

 

POSTE WEBSITE

SUPERHUMANS

A professional corporate portrait of a Trenord employee in uniform at Milano Cadorna station. She is wearing a red ribbon on her jacket, symbolizing the campaign against violence against women. In the background, a green Trenord train is stationary while another train passes by with a motion blur effect. This photograph was taken for an institutional campaign promoting the International Day for the Elimination of Violence against Women. Photography by Alvise Guadagnino.TRENORD
MC2 ST. BARTH LE CHEMISE WSS26_2