TRENORD /

"Giornata contro la violenza sulle donne"

agency: H48

Photographer

A professional corporate portrait of a Trenord employee in uniform at Milano Cadorna station. She is wearing a red ribbon on her jacket, symbolizing the campaign against violence against women. In the background, a green Trenord train is stationary while another train passes by with a motion blur effect. This photograph was taken for an institutional campaign promoting the International Day for the Elimination of Violence against Women. Photography by Alvise Guadagnino.
A professional corporate portrait of a Trenord employee in uniform at Milano Cadorna station. He has a red mark painted on his cheek, the symbol for the campaign against violence against women. In the background, the station tracks feature stationary green Trenord trains and a colorful train captured with a motion blur effect. Photography by Alvise Guadagnino.

TRENORD | "Giornata contro la violenza sulle donne"

How does a TRANSPORT giant take a stand? For the national awareness campaign against gender-based violence, TRENORD and H48 transformed every train carriage into a space for reflection. The key visual was displayed on every internal SCREEN across the trains, ensuring the message of SUPPORT was inescapable for the daily commuting community.

Produzione: H48 x TRENORD
Creative Director: Rocco Gerace
Photographer: Alvise Guadagnino
Post-Production: Paolo Dall’Ara

 

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