GHR GRAND HOTEL RITZ /

"Live it Your Way"

agency: the method

Photography
Post-Production

A rock-inspired lifestyle photograph from the "Live it your way" campaign at the Grand Hotel Ritz, Rome. A woman in a leather jacket and black skinny jeans is kneeling on a luxury bed in a Baroque-style suite, playing an electric guitar. The guitar is connected via jack to a portable amp on the bed. In the foreground, two vintage armchairs frame the scene, with a larger amplifier and cables on the floor. Ornate golden decor and warm spotlighting create a cinematic atmosphere. Photo by Alvise Guadagnino.
A lifestyle shot from the "Live it your way" campaign at Grand Hotel Ritz, Rome. A man relaxes in a whirlpool tub filled with foam and rubber ducks, smiling at a tablet. Behind him, a large mirror reflects and expands the room, while warm light filters through the bathroom curtains on the left. On the right, the bedroom is visible with a briefcase on the bed, the starting point for a playful trail of yellow ducks leading to the tub. Photo by Alvise Guadagnino.
The third subject of the "Live it your way" campaign at Grand Hotel Ritz, Rome. A ballerina in a nude bodysuit and jeans performs a vertical split on a diamond marble floor in front of a vibrant red wall. She is naturally checking her smartphone. The hall features yellow petal-shaped lights and two large neoclassical vases with plants on the floor. Two mirrors reflect her pose from different angles. Photo by Alvise Guadagnino.

GHR GRAND HOTEL RITZ | "Live it Your Way"

How can a 5 STAR HOTEL connect with a NEW GENERATION of TRAVELERS? For the “LIVE IT YOUR WAY” campaign, I was involved in both the creative development and the photography. We broke away from traditional hospitality standards to capture stolen “OUT of the BOX” moments: a ROCKER, a BUSINESSMAN and a BALLERINA, each living the hotel’s spaces in their OWN UNIQUE WAY. The outcome is a social and print campaign that celebrates spontaneity, redefining luxury as a personal and welcoming experience.

HOTELMEDIASOLUTIONS

RADISSON BLU GHR HOTEL, ROME

Valeria Vedovatti for the adidas Always Original campaign. She is sitting on a high stool at a vintage red architect's drafting table. She wears a green adidas t-shirt, black shorts, and white adidas Forum Bold trainers with black socks. Cinematic lighting creates a dramatic atmosphere in an industrial space with a staircase in the background. Photo by Alvise Guadagnino.ADIDAS VALERIA VEDOVATTI
HEINEKEN COSMO